Bukan Cuma Smartphone, WizPhone Juga Tawarkan Ekosistem

WDI – Pernahkah Anda membayangkan melakukan beragam
transaksi hanya melalui kredit digital yang telah tertanam pada ponsel Anda? Selain
itu, ponsel tersebut juga memudahkan para penggunanya dalam mendapatkan reward
dari setiap transaksi kredit tanpa bunga di setiap minimarket.

Nah, konsep di atas sepertinya bakal direalisasikan oleh PT
Wiz Indonesia Nirwana melalui handset atau ponsel keluarannya yang diberi nama
WizPhone. Ponsel ini menghadirkan ekosistem aplikasi yang benar-benar
dibutuhkan oleh masyarakat golongan menengah ke bawah. Beragam aplikasi
nantinya tidak perlu Anda download lagi karena sudah secara otomatis
per-installed dan saling terhubung serta terintegrasi antara satu sama lain.

Dilansir laman DailySocial, Direktur PT Wiz Indonesia
Nirwana, Dez Mangowal mengatakan jika WizPhone menawarkan sebuah konsep
ekosistem dimana Anda dapat mempunyai banyak aplikasi yang dibutuhkan oleh
masyarakat hanya melalui satu handset atau ponsel saja, dan saat ini WizPhone menawarkan
nilai tambah produknya melalui aplikasi “Di Scan”, “Bayar Nanti”, “360 Max” serta “Radio Max”.

Di Scan adalah aplikasi scan barcode yang memudahkan para
penggunanya saat berbelanja di minimarket. Dimana setiap produk yang di-scan
nantinya bakal menampilkan reward yang bisa pengguna dapatkan, seperti paket
data sebesar 5GB. Selain itu, data perilaku pengguna juga akan terekam melalui
aktivitas scan produk, apakah dibeli atau tidak. Selain itu, aplikasi ini juga mampu
merekam lokasi pengguna secara real time.

Aplikasi Di Scan ini nantinya bakal terhubung dengan aplikasi
lain seperti, Bayar Nanti yang berfungsi sebagai kanal lending. Melalui aplikasi
Bayar Nanti, para pengguna dapat menikmati reward, asalkan transaksi yang
dilakukan melalui WizPhone tersebut.

Di aplikasi Bayar nanti, para pengguna nantinya bakal
mendapatkan fasilitas “kredit tanpa bunga”, dimana para pengguna bakal
mendapatkan plafon hingga Rp20 juta sehingga memungkinkan para penggunanya
untuk berbelanja secara kredit.

“Nanti pengguna bakal dapat reward per transaksi jika
pembayarannya sesuai dengan aplikasi ini. Apalagi bunganya 0 persen, jadi seperti
kredit digital tapi tanpa bunga. Nah, nanti bunganya bakal ditanggung dari
subsidi yang berasal dari mitra kerja sama kami,” terang Dez lagi.

Dez menuturkan jika pihaknya saat ini telah berkolaborasi
dengan berbagai pihak, seperti Alfamart, Telkomsel, BNI serta State Bank of
India (SBI) sebagai mitra kerja sama mereka.

Dez juga menjelaskan jika kolaborasi dengan sejumlah pihak
dapat mendapatkan hasil yang cukup baik jika dibandingkan melakukan kolaborasi
eksklusif yang menurutnya akan jauh lebih sulit dalam meraup pelanggan. Karena itu,
dirinya sangat optimis jika WizPhone dapat sukses di pasaran karena lebih mengutamakan
kolaborasi.

“Jangan kompetisi terus dong, tapi kolaborasi. Daripada nanti
mereka keluarkan budget marketing buat promosi dan result yang tidak jelas,
lebih baik kami manfaatkan untuk kasih benefit ke user. Jadi benefitnya
dikumpulkan, lalu kasih ke user, tentu mereka bakal loyal kok,” terangnya.

Untuk target penggunanya, pihaknya mengincar segmen
underserved market. Sebab, menurutnya jumlahnya masih cukup besar dan cukup
potensial.

“Underserved market itu sebenarnya mampu dan loyal. Berbeda
dengan orang di kota, kalau underserved itu kan tidak punya banyak pilihan
lain,” ungkap Dez lagi.

Ciptakan Ekosistem Baru

Selain berkolaborasi dengan berbagai perbankan dan
salesmarket, Dez juga mengungkapkan bahwa mereka berencana juga untuk
berkolaborasi dengan Qualcomm dengan misi untuk menciptakan ekosistem WizPhone.
Dez menuturkan jika pihaknya tidak akan melakukan penjualan ponsel dengan merek
mereka sendiri, melainkan dengan cara co-branding.

Ekosistem ponsel yang dimaksud oleh Dez adalah lisensi merek
WizPhone yang dapat dimiliki oleh vendor-vendor ponsel lainnya. Konsepnya pun
terbilang sama seperti yang dilakukan oleh seri Nexus milik Google yang diproduksi
oleh LG, Samsung, Huawei dan HTC.

Melalui kolaborasi yang lebih luas, maka diharapkan benefit
dari WizPhone dapat dinikmati oleh banyak orang. “Kami ingin menjadi platform
yang menciptakan ekosistem,” ucapnya.

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