Perhatikan Hal Ini Untuk Keberhasilan Content Marketing

Content marketing bisa menjadi salah satu strategi yang Anda gunakan untuk memasarkan produk dan layanan Anda secara online. Menurut Content Marketing Institute, content marketing merupakan sebuah teknik pemasaran yang  fokus membuat serta mendistribusikan content yang berharga, relevan, dan konsisten untuk menarik dan memperoleh audiens, dan pada akhirnya bertujuan untuk mendorong audiens agar melakukan tindakan yang dapat menguntungkan bisnis. 

Content merupakan salah satu komponen penting di dalam sebuah halaman website. Website seperti toko online bisa tidak berfungsi secara efektif dan efisien jika content yang berada di dalamnya tidak mampu menjual produk dan layanan yang Anda miliki. 

Perlu Anda perhatikan, bahwa content yang Anda buat harus relevan dan sesuai dengan produk yang Anda jual di website. Selain itu, topik yang Anda bahas di dalam sebuah content, harus memiliki nilai atau bermanfaat untuk audiens atau calon pelanggan Anda. Anda juga harus selalu konsiten untuk membuat content yang berkualitas, agar calon pelanggan dapat lebih mengenal produk yang Anda jual. Memposting content secara rutin dan konsisten juga dapat membantu meningkatkan brand awareness suatu produk.

Baca Juga: 3 Faktor Utama Yang Membuat Pengunjung Website Anda Sepi

Sebelum memasarkan produk dan layanan melalui content marketing, terdapat beberapa hal yang dapat Anda perhatikan, yaitu : 

1. Target audiens Anda

Hal pertama yang harus Anda perhatikan adalah menentukan target audiens Anda terlebih dahulu. Anda dapat membuat content yang sesuai dengan target audiens sehingga content dapat dikonsumsi oleh audiens yang tepat. Dengan demikikan content akan membawa dampak positif seperti meningkatnya brand awareness, traffic website atau bahkan konversi. 

2. Mengetahui tipe content yang diinginkan audiens

Anda harus mengetahui tipe content seperti apa yang akan diminati oleh audiens Anda. Usahakan untuk selalu memahami siapa audiens Anda serta mencari tahu kebutuhan yang sedang dicari oleh audiens. Sebagai contoh, Anda dapat mencari tahu apakah audiens menyukai content berupa artikel panjang dan mendetail atau artikel dengan ulasan yang singkat namun padat. Hal-hal seperti ini perlu Anda perhatikan karena dapat mempengaruhi keberhasilan content marketing yang Anda buat.

3. Mengikuti trend

Pastikan bahwa content yang Anda buat selalu fresh dan mengikuti trend yang sedang populer. Anda dapat memanfaatkan tool seperti Google Trends yang dapat membantu Anda untuk mengetahui topik yang sedang banyak diminati oleh audiens.

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