Tips SEO yang Dapat Anda Lakukan Untuk Meningkatkan Web Traffic

Web traffic yang tinggi mampu memberikan pengaruh yang besar
untuk sebuah bisnis. Semakin tinggi web traffic Anda, maka semakin besar pula peluang
yang dihasilkan untuk mendapatkan konversi. Web traffic yang tinggi juga dapat
menjadi indikasi bahwa website tersebut diminati oleh banyak orang.

Untuk mendapatkan lalu lintas website yang ramai, Anda perlu
melakukan beberapa teknik, salah satunya adalah dengan optimasi SEO. Teknik ini
akan meningkatkan visibilitas website di mesin pencarian sehingga pengguna
lebih mudah untuk menemukan dan mengunjungi website Anda . Berikut beberapa
tips optimasi SEO yang dapat Anda lakukan.

 1. Tingkatkan User
Experience

Google selalu ingin memberikan yang terbaik untuk penggunanya.
Google hanya akan merekomendasikan website berkualitas dengan isi konten yang
relevan serta mampu memberikan pengalaman yang baik untuk pengguna. Oleh karena
itu, jika Anda ingin website dapat ditampilkan di mesin pencarian maka Anda harus
memperhatikan pengalaman pengguna. Dengan user experience yang baik, pengunjung
juga akan merasa nyaman ketika mengoperasikan website. Tidak menutup
kemungkinan pengalaman pengguna yang baik mampu meningkatkan minat pengunjung untuk
kembali mengujungi website Anda dan menjadi pelanggan loyal.

Baca Juga: 3 Trick SEO Optimization yang Bisa Anda Lakukan Sendiri

2. Gunakan video marketing

Video marketing dapat menjadi sumber traffic yang besar
karena mampu meningkatkan engagement pelanggan. Untuk menarik pengunjung yang lain,
pastikan video yang Anda unggah ke dalam website mempunyai fitur yang dapat memudahkan pengguna untuk berbagi di platform yang lain. Semakin banyak
pengguna yang membagikan video Anda, maka semakin banyak juga lalu lintas
menuju website Anda.

3. Gunakan Featured Snippets

Featured Snippets merupakan kolom khusus yang berisi
ringkasan jawaban untuk hasil pencarian yang disediakan oleh Google. Jika
website Anda menyediakan jawaban yang dicari, featured snippets ini akan
membantu menampilkan ringkasan jawaban di kolom paling atas dari hasil
pencarian.

Ketika melakukan pencarian di mesin pencari, pengguna cenderung
akan membuka website yang sudah direkomendasikan oleh Google. Hal ini memberi
kesempatan besar bagi Anda untuk mendapatkan tambahan visitor website dalam
jumlah yang banyak.

Agar website Anda dapat ditampilakan dalam featured snippet,
terdapat beberapa cara yang dapat Anda lakukan, seperti:

  • – Lakukann research keyword untuk mendapatkan
    keyword yang relevan serta memiliki volume pencarian yang besar.
  • – Sisipkan kalimat berbentuk pertanyaan atau
    kalimat yang mengandung tanda tanya karena featured snippet disediakan untuk
    menjawab pertanyaan pengguna. Perlu diketahui bahwa sebagian besar pengguna melakukan
    pencarian dengan mengetikkan kalimat tanya.

4. Fokus pada Mobile-First Indexing

Melihat banyaknya pengguna yang mengakses Google menggunakan
perangkat mobile membuat Google lebih mengutamakan website mobile friendly
untuk ditampilkan. Oleh karena itu, jika website Anda ingin mendapatkan peringkat
serta lalu lintas yang ramai, maka website harus bisa diakses dengan baik untuk
perangkat seluler. Sebagai solusinya, Anda bisa menggunakan desain web
responsif yang akan menampilkan tampilan halaman web sesuai dengan perangkat
yang digunakan oleh pengguna.

Baca Juga: Belajar SEO On Page untuk Pemula

Layanan WDI

WDI membantu perusahaan untuk menemukan layanan web
developer sesuai dengan kebutuhan yang dicari. Kami menyediakan daftar web developer di Indonesia dengan beberapa kategori layanan seperti
web development, seo optimizer, web design, digital marketing, dan masih banyak
lagi. Silakan klik daftar web developer kami untuk menemukan layanan sesuai
dengan kebutuhan perusahaan Anda.

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